Are You Ready to Unleash the Power of Pinterest?
Are you using Pinterest yet? If your target audience is women – and visuals are important to your business – you should definitely be giving it some thought! Retailers, artists, photographers, crafters, bloggers……Read on for the three reasons Pinterest should be on your radar right now – plus an invitation to a free live call I’ll be holding next week.
1. TRAFFIC
Pinterest is now officially the fastest-growing independent website – EVER. According to stats released by web measurement firm Comscore and reported on TechCrunch this week, this addictive virtual pinboard just hit a staggering 11.7 million monthly unique visitors in the US – crossing the 10 million milestone faster than any other website in history. Simpy put this social sharing site is growing fast on both sides of the pond – is it time you got involved?
2. ENGAGEMENT
Not only is Pinterest attracting shed-loads of visitors (mainly 18-34 upper income women), but they’re staying and engaging too. The same Comscore stats reveal that the average visitor spends 98 minutes per month sharing images on the website – only Tumblr and Facebook achieve more. Wow! That’s potentially a lot of face time with you and your brand.
3. REFERRALS
Think you have your social media strategy sewn-up? Think again. In January 2012, Pinterest drove more click-throughs to other websites than Google Plus, YouTube and LinkedIn combined. And perhaps even more interestingly – nearly as many as Twitter. Take a look at these stats from the Shareaholic blog to see for yourself.
I’m really excited about the potential of Pinterest, and think you will be too. I’ve been using the site for well over a year, and spent a lot of time looking at what brands are doing on there. So I’ve decided to share everything I’ve learned so far with you in a free training session next week. Here’s what I’ll be covering:
– How to work out if Pinterest is right for you and your brand
– How to get started
– 5 ways you could start using Pinterest to build your creative business online
The call will be happening at 8pm on Wednesday, February 15th. To register and receive your invite, fill out your details below.
