Smart Strategy Marketing

B2B Sales Leads

We specialise in quality lead generation that guarantees to improve your sales pipeline.  We work with you to ensure that your product/service is being delivered in the most effective way to achieve maximum success.
Our highly trained and experienced telemarketers use tried and tested models, which we continuously test and measure, to generate hot leads within your target market. They regularly speak to contacts within all job functions and use their highly trained skills to generate qualified, quality leads, ready for you/your sales team to convert into new business opportunities.

Event marketing/Management

We have extensive experience of seminar, webinar, workshop and event telemarketing. We generate quality attendees, within your target market, ensuring a high turnout of the right people. We use tried and tested methods to ensure delivery whether your focus is on audiences from SME contacts or right up to board level within large organisations. The campaign will be designed with YOU in mind.
These events require a stringent follow up process prior to the event.  We ensure we give you daily updates and unlimited contact via your own allocated and highly experienced account manager.  Our process has proven results, we even use it when marketing our own events!  IT WORKS!!

Sales Appointment Setting

The best use of your sales team time is being physically in front of clients closing deals, we make sure we keep their diaries full of qualified ‘hot’ leads with key decision makers who are keen to find out more about how your solutions can fill a gap in their business.
We work with you to develop a series of key questions and statements to be presented to your prospects using our ‘loosely scripted’ approach, therefore ensuring your business is presented in the best manner and allowing the telemarketer to build effective relationships for you.  We also log details of those who are not ready to engage yet but who can be a longer term prospect and who will benefit from continued contact in the future.
Of key importance to us is ensuring that your appointments are fully qualified, we understand how counter-productive and expensive, badly researched/unqualified appointments are to your business. We use ‘BANT’ criteria (Budget, Authority, Need, Time scale) to ensure our targeting and appointment setting is fit for conversion into a sale. Every opportunity is quality checked using rigorous controls before release to you.

Telesales Training

For those clients preferring to use their own, in house telemarketers, we provide bespoke sales training solutions to ensure that they achieve the best possible results for your business.  Contact us on 01782 635004 for more details and to book a FREE, no obligation training review meeting.