Up to the Moon

Up to the Moon is a family-run online toy shop based in Ely, Cambridgeshire. It sells educational, traditional and wooden toys and gifts for children between 3 and 12 years of age. The toys and gifts (which range from jigsaws and games to crafts and wooden toys) are sold through a colourful and well-designed website which is constantly being updated with new products and ideas.

The Up to the Moon website has been created to give customers a positive online experience with carefully planned navigation systems and many interesting details such as animated stars, moving ‘basket’ and charming icon illustrations for each product and age category. The product pages display each product clearly through multiple images with concise information – and additional ideas and advice are offered through ‘Buying Guides’ and rolling product banners on the homepage. The products have been carefully selected to offer a wide range of children’s gifts to their customers and have been chosen for their quality, visual appeal and educational benefits.

This Cambridgeshire-based toy store sells products from manufacturers such as Le Toy Van, Melissa & Doug, Alex Toys and from smaller cottage businesses such as Buttonbag. This allows them to offer a more unique selection and gives the smaller manufacturers an excellent way to showcase their creations. Up to the Moon accepts payments for products through PayPal and from all major credit cards through a safe and secure system.