Born Gifted

The Born Gifted story began in 2002 when founders Jim and Penny Wilson decided to leave behind their normal ‘9-to-5’ jobs and embark on the exciting new challenge of starting their own business. They chose to focus on e-commerce in the baby gift and toy sector because, at the time, there was a real lack of exciting products available to the online consumer. It was obvious that there would always be a large market for these types of goods – women keep having babies and people love to purchase something nice for them – Born Gifted simply fulfils that need!
As with any business start-up it was challenging to begin with, but perseverance, hard work and a talented, driven team of people ensured that Born Gifted is now one of the market leaders in online children’s gifts and toys.