Kelly Real


We are Mini Social – the home of innovative, outrageously cool products and solutions for families, nothing you will find extensively on the high street; all offered for a limited time at a promotional price. 

Our mission is to hunt out creative businesses that offer unique, original ideas with a twist, forward thinking, new and exciting products that we can introduce to our very specific, organically grown database. Fresh, inventive products to make family life easier. Lovely things that offer solutions to common parenting problems, and goods that generally help to make family life less challenging and much more fun! 

We love new products that have just launched onto the market, as well as established brands, and those special little businesses tucked away somewhere down a country lane, a market stall, or little back street, where you want to buy the entire shop! The ingenious ideas, creative solutions and ‘why didn’t I think of that’ feeling is what we are looking to capture.

Founded out of love for discovering new products, we wanted to build a platform where these goods could be showcased to the audience they were intended for. 

We have grown a niche site that is purely focused on one demographic, parents & families. We concentrate on providing a fully national site that allows consumers to buy & receive products within days. We offer no service led promotions, that you have to wait in line to ‘book in’ to, but rather quality tangible products with a difference. We want the products to fit in with seasons, national events & holidays, and hope to keep our promotions fresh, enticing & extremely relevant to our users’ needs.

We think a great deal is more than just a discounted deal. We believe that everyone should enjoy the personal service, original ideas and exceptionally high quality that the smaller brands offer with a little saving thrown in. Every promotion must meet our seal of approval, and we have researched every supplier carefully, then hand-picked all the best brands, and grown our own site specifically for parents, by parents.

We think you will love it and can’t wait to show you what we have found.

Mini Social – Charming, thoughtful, original ideas, all in one place with a sprinkle of saving for families to enjoy.


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