The next few months leading up to Christmas are the most lucrative of the year. That’s not just for businesses selling gifts, either.
Christmas is the party season so we want to look good (health, fashion, beauty products), we want to entertain family and friends (food, party supplies, TVs and audio) and we want our houses to look great too (furniture, soft furnishings, DIY). Then at the end of it all we’re so exhausted we want to give ourselves little treats like a weekend away or a new iPod!
Even if you’re not selling direct to the public, there are still opportunities for you to support businesses that are. Many businesses need extra admin support during this busy time of year and that means more clients for virtual assistants, for example.
True, people may be spending less these days, but the next few months are still the best in the year for maximising your profits.
Are YOU ready to take advantage of all that spending?
Here are five ways you can get you and your business in tip-top shape for the Christmas season:
Your marketing plan
Update your marketing plan to make sure you’re squeezing the absolute best from your time and budget. If you don’t already have a marketing plan, now is the time to get yourself one. It doesn’t have to be a long or complicated document, just some notes about what you’re going to be doing to promote your business on the run up to Christmas and how and when you’re going to do it.
Make sure all your efforts are working together in a strategy. Look at which marketing methods are working well for you and do more of them. Is it time you dropped a marketing method that isn’t very effective?
Are you charging enough?
How do you feel about your pricing? Do you feel confident when you name your price or do you drop your prices too easily? Are you charging less than you deserve for what you do? Take a look at what might be behind this. Does your confidence need a boost? Do you need to work on your selling skills? Are you in a very competitive area and need to find a way to stand out from the crowd?
Earn what you deserve as a Mumpreneur
By Helen Lindop
